Some crowdfunding campaigns do not succeed as they don’t have an idea of how to reach people and how to bring the crowd towards their crowdfunding campaigns, but some succeed with their intelligence. Here are the few tips how successful crowdfunding campaigns are operating:
YouTube is essential:
It is one of the best ways to promote your crowdfunding campaign and to create awareness about your campaign to the people. As it is one of the largest online video website and an effective tool to upload videos, it is the best place to reach your audience without spending money.
It is great to make people watch your campaign on YouTube, but to direct them to your campaign page is not an easy task.
How to use YouTube:
Add Your YouTube subscribers to Google+ circles:
YouTube is an option to keep people aware of your campaign so add your subscribers on YouTube to Google+ circles by displaying your YouTube video. It is one of the effective ways in your crowdfunding campaign as it allows sharing updates information and enabling you to contact your project backers.
Utilize Annotation function of YouTube to provide a link to your page:
This option in YouTube allows you to add hotspot, text and link which directs to your campaign page and you can place it anywhere in your video. You also have the facility to edit your annotation to change the font size, time, color, position and size.
Add your campaign’s links in the description:
While writing about your page, try to add the link in the description, which directs to your crowdfunding campaign.
Post campaign updates:
Another method to keep your subscribers up to date about your campaign can be achieved by sharing the updates and information about your campaign.